Executive Summary

Bodega Cats of New York is a multi-faceted brand celebrating NYC's iconic shop cats through social media storytelling, merchandise, and walking tours. Founded in 2020 by Dan Rimada, the brand has grown from a popular Instagram account into a cultural touchpoint that captures the unique relationship between New Yorkers, their local bodegas, and the cats that call these shops home.

Our Story & Offerings

What began as an Instagram account documenting neighborhood bodega cats quickly evolved into a dynamic brand when New Yorkers eagerly shared photographs and stories of cats they encountered in local shops. This community enthusiasm inspired us to expand into:

• Curated Merchandise: Art prints, stickers, postcards, tarot decks, enamel pins, and apparel that capture the authentic charm of NYC's bodega cats
• Cats About Town Tours: Immersive walking tours exploring the historical and cultural significance of cats in New York from the 1800s to present day
• Digital Storytelling: Ongoing documentation of bodega cats across the five boroughs, sharing their unique personalities and stories

Advocacy

In 2025, we launched a grassroots petition to establish an official Bodega Cat Certification Program. With over 6,700 verified signatures to date, this initiative aims to provide veterinary care, create reasonable guidelines for responsible bodegas, and enhance the wellbeing of these cats while supporting the small businesses that house them.

Community Engagement

Our community-driven approach includes supporting local cat welfare initiatives and raising awareness about adoption and responsible pet ownership through our social media platforms and events.

Media Coverage

Our work has been featured in outlets including PIX11 News, NY1, Gothamist, and TimeOut New York, highlighting both our creative merchandise and advocacy efforts.

Media Assets & Press Releases

• Images & Logos: Access high-resolution photos and brand assets [here]
• Press Releases: View our latest news and announcements [here]

Contact Information

For press inquiries, partnerships, events, or more information:

• Email: bodegacatsofnewyork@gmail.com
• Etsy Store: [Bodega Cats of New York Etsy Store]
• Social Media: Instagram @BodegaCatsOfNewYork
• Walking Tour: Cats About Town Tours

Join us in celebrating, protecting, and exploring the beloved bodega cats that make New York City uniquely special.